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The bank said: "We think the risk-reward trade-off now looks attractive given relatively resilient earnings, a favourable operating and financial risk profile, and a share price that appears to be discounting a structural fall in profit margins to a level below the all-time low achieved in 1999.
"What they lose in profit margin, they gain in volume".
Statistics show that some of the larger manufacturers are also seeing a free-fall in their profit margins.
The trend in falling net profit margins was a major concern for smaller, regional law firms which took part in the survey.
In an effort to boost falling profit margins in the west, and to prise open more profitable markets elsewhere, European pharmaceutical companies are also chipping away at India's judicial system.
The Borders Group posted a loss for the fifth time in six quarters as revenue at established stores fell and profit margins declined.
"With wholesale food prices falling, restaurant profit margins will continue to expand," he notes.
Growth rate of profit margin (in percentage).
Record sales in the week before Christmas helped Debenhams avoid another disastrous festive season, although the retailer's shares tumbled yesterday as it warned of falling profit margins.
With falling interest rates, profit margins increase because lenders can access cash more cheaply.
"The big companies are saying, 'Please, somebody manage this for me.' " Companies are lining up to do just that, as profit margins fall in the hardware business.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com