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Icelandair recently advertised fall fares from Boston to Europe starting at $478 round trip.
A recent Web search found early fall fares starting at $887.
Overall, fall fares to Europe are tracking 13percentt below last year, said Joel Grus, the so-called fareologist at Bing Travel, the new Microsoft search engine that predicts airfare prices.
Fall fares to both destinations are typically around $500.
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Its fall fare sale on 10 southern European voyages lists rates from $4,235 a person, a saving of up to $8,000.
Trans World Airlines, which was recently acquired by American, also announced summer and fall fare cuts yesterday, as well as bonus miles for booking on its Web site.
After being beaten by rivals in offering a fall fare deal, Mr. Ries said, Song's promotion has a whiff of desperation about it, as the carrier tries to strengthen its image by linking it with iconic brands like Gibson and Apple.
Aircraft manufacturers' already large backlogs will grow as carriers defer orders in response to weak traffic growth and falling fares.
And in the past two months alone, Uber drivers have threatened to down tools over falling fares in Cape Town, Melbourne and New York.
Such a move would reduce the fees American pays to list its fares on travel agents' sites and would give a boost to its bottom line, battered by years of falling fares.
"This is the traditional summer-fall fare sale," said David Castelveter, the spokesman.
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