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A substantial proportion (28.1%) of HCPs who recalled the study message topic after prompting also recalled the "fake" topic; this did not vary substantially across messages.
To discount the effects of "agreeability bias", HCPs who recalled receiving a message on the "fake" topic and required prompting for the study message topic were not counted as correctly recalling receipt of the study message.
A HCP was classified as having correctly recalled the reach study message topic if the HCP: 1) Recalled receiving a message without prompting and the topic correctly matched the reach study message topic; or 2) Did not recall receiving the "fake" topic but did recall the reach study message topic.
The higher than expected recall of a "fake" topic, despite its irrelevance to any recent public health message, may indicate a degree of HCP role confusion or uncertainty around public health messages or it could be an outcome related to information chaos in the health care setting.
HCPs who did not remember receiving a public health message in the previous two weeks, gave an open-ended response that did not match the study message topic or claimed to remember the "fake" topic were classified as not correctly recalling the message.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com