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FAKE RUMOR: Romney feverishly writing the Person of the Year concession speech he didn't think he'd need.
During Hurricane Sandy, for example, they spread a fake rumor about African-Americans looting people's homes and stealing pets, an attempt to demonstrate how shoddy mainstream reporting on African-Americans can be.
At the heart of hockey's fake rumor mill sits Eklund, the guy behind HockeyBuzz.com, who codified many genre conventions, including, but not limited to, anonymity, hyperbole, and secretive language.
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Fake rumors about Apple's Tablet become the newest Internet meme.
In an announcement posted on its Chinese website, KFC said one of the best-known fake rumors was that chickens used by the company are genetically modified and have six wings and eight legs.
Other fake rumors spread via WhatsApp apparently thwarted a local government immunization drive.
In fact, many of them are incentivized to destroy value by spreading fake rumors about companies and stocks, and they do so often.
In India, for example, fake rumors have reportedly triggered mob attacks that resulted in deaths and injuries.
With all these fake rumors going around lately, it's nice to see a real Apple rumor come out of all this.
Luckily, every once in a blue moon we get some actual information from the deep, dark cavern that is Apple but, sadly, this just encourages the next wave of fake rumors.
When spreading fake rumors about your frenemy, try LinkedIn instead of Facebook.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com