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The problem is that we agree it's fairly ghastly.
If that's a fairly ghastly bit of corporate-speak, the notion of a "four-quadrant movie star" sounds positively dehumanising.
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Many of the images are pretty ghastly.
The entire production is staged in what looks like a fairly typical teenager's bedroom (with a bathroom en suite, which is put to ghastly uses).
One fairly representative review (in the Guardian) described it as "so bad it's awful, toe-curlingly, teeth-furringly, pillow-bitingly ghastly".
Ghastly, dear.
Ghastly values, ghastly people.
How ghastly.
Ghastly stench.
Ghastly political failure?
It was ghastly".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com