Total average circulation per issue: 1.60m, down 2.1% year on year Star performers: Vanity Fair record circulation of 102,421, up 1.2% year on year.
Vanity Fair's circulation was 102,471, less than 100 copies fewer than in the previous six months or the second half of 2009.
A predominately female readership fueled Vanity Fair's circulation of more than one million in the first decade of the 21st century.
(Maxim, to be fair, has a circulation of 2.5 million and sells almost 850,000 copies on the newsstand, while Esquire has a circulation of 740,000 and sells an average of 93,000 single copies).
Vanity Fair's paid circulation fell 4.8 percent.
Vanity Fair, with total circulation of 1,218,894, is weathering the same forces confronting other monthlies as it struggles to remain relevant in a faster media world.
The most recent App Smart column, on apps that help you relax and sleep, earned a fair amount of circulation among insomniacs.
Vanity Fair's new record circulation was a rare bright spot; Tatler and Condé Nast Brides were also year-on-year gainers.
(He watched his own magazine, a kind of Asian-American Vanity Fair, grow to a circulation of 200,000 before it folded in 2001 after what he called a "Faustian bargain" with the Internet world).
Vanity Fair remained steady, reporting a circulation of 100,692 in first half of 2012.
