The fad spread to America.
Then the fad spread to two designers, who used the shoes to peddle something else - high fashion.
Witnesses testified to their flawless "peaches and cream" complexions and apparent excellent health of the arsenic-eaters and the fad spread throughout Europe and beyond.
The fad spread rapidly; indeed, no court residence, especially in Germany, was complete without its Chinese room, which was often, as it had been for Louis, the room for the prince's mistress (e.g., Lackkabinett, Schloss Ludwigsburg, Württemberg, 1714 22).
That all changed in the 1980s, when the less wealthy and less educated turned into first-name innovators (perhaps caught up in fads spread by popular music and TV) while the rich rediscovered more traditional French-sounding names.
Yes, the spa fad is spreading like clover in Ireland too, but this exclusive haven stands apart.
Such studies have for example investigated the minimal requirements for fads to spread [8], for groups of people to make correct collective decisions or predictions [9], and the conditions for a diversity of opinions (as opposed to a widespread consensus) to be the result of communication [10].
To Zuckerberg's surprise – he suspected it might be a fad – Facebook rapidly spread to other universities, then to schools and then to everyone else.
But the flash mob juggernaut has now run into a flash mob backlash that may be spreading faster than the fad itself.
Fads and trends spread from kid to kid, teen to teen around the globe like an electrical current and our kids no longer feel they belong to or want to identify themselves with one culture.
