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The answer is that the biggest deciding factor of electability is coverage in the news media.
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The former prime minister admitted: "One of the strangest things about politics at the moment – and I really mean it when I say I'm not sure I fully understand politics right now, which is an odd thing to say, having spent my life in it – is when you put the question of electability as a factor in your decision to nominate a leader, it's how small the numbers are that this is the decisive factor.
And Mr. Romney's advantage on the question of electability turned out to be smaller than some pre-election polls had suggested.
"Perry has to reassure people on the question of electability".
This time, they did on the mystical issue of "electability".
"That sense of electability is his strongest attribute," Mr. Smith said of Mr. Romney.
But the halo of electability had not been transformed into a halo of leadership ability.
To me, one measure of electability is a candidate's reach outside his party base.
But some of it is because of electability".
Think about that before you dismiss the issue of electability.
Second, it casts doubt on Mr. Romney's aura of electability.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com