Extensive research has discussed how networks ethnic ties facilitate corporate internationalization and FDI Belll 1995; Ellis 2011; Chung 2004; Iyer and Shapiro 1999 Rauch and Trindade 2002).
"Insidership" in networks (Coviello, 2006), developed before entry into a new market, even before the foundation of the firm, may facilitate rapid internationalization of firms (Loane and Bell 2006).
And China is in the process of creating an offshore bond market for the renminbi, to facilitate its internationalization.
To answer these questions, this study aims to analyze the internationalization patterns of two pioneer Asian brands, Giordano and Uniqlo, with applying existing internationalization theories and identifying the strategies that facilitated their internationalization.
What specific strategies facilitated their internationalization? Are those strategies similar or different to Western competitors that have already been studied?
The two brands' integrated supply chains and the positioning concept as basic, quality apparel at low price contributed to facilitating their internationalization.
This strategy allows the brands to achieve an efficient inventory management system as well as quick response to market demands (Kim 2010) that are needed for integrated business model, which facilitates brands' internationalization.
Also, the firms' controls over the entire supply chains facilitated their internationalization based on the Internalization advantage of OLI model; managing overall system makes it easy to transfer organizational assets across the international operations within the organization fast and consistently (Zhao & Decker 2004), like a franchise retail store format.
Citing Rollbox's international footprint — the company operates in Spain, U.K. and Germany — Renner also says the acquisition will help facilitate Personio's internationalization across Europe, which began earlier this year.
The other, primarily based upon expatriate and returnees literature, studies how strong ties of expatriates and immigrants with their countries of origin facilitate the establishment and internationalization of their businesses.
