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"What's important is the impact isn't to a faceless company," he said.
Dealing with a real individual is not the same as dealing with a faceless company.
"Have you ever been treated unfairly by a large, often faceless, company?
The idea of renting from a person rather than a faceless company will survive, even if the early idealism of the sharing economy does not.
She asks the reader to consider some difficult questions: would you hand over your medical records to a faceless company if doing so might improve treatment for everyone?
Behind it all lurks the spectre of the faceless company whose cost- and job-cutting drives our antiheroes to such desperate ends, lending a sharp socioeconomic edge to the unfolding action.
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"I don't know what the answer is, precisely, but I know it starts when we stop blaming Obama or Bush or faceless companies and ask ourselves what we can do to make things better," Vance writes.
What I don't appreciate is having several (or even a dozen or more) third-party cookies automatically installed on my computer, controlled by advertising networks I don't know anything about, and aggregating and reporting data to faceless companies about what I'm doing, everywhere I go on the internet.
More cynically, a nice art portfolio adds a bit of class to any business brand, a lesson that faceless companies such as E.on learned long ago, with its extensive collection of Gerhard Richters, Otto Dixes and Ellsworth Kellys, all on show in their lobby/gallery in Germany.
While many will sensationalize the notion of artificial intelligence (AI) by conjuring up images of witty robots and faceless companies, don't be fooled.
While we now have the benefit of direct customer feedback, it comes at the price of less control and more accountability to meet the demands of individual people rather than faceless companies.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com