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He tells David Remnick that Zuckerberg's effort to right his company's wrongs is not just lip service: for a business like Facebook, reputation really is everything.
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At this point, the report has already done significant damage to Facebook's reputation with conservatives, and increased fears that it manipulates the world.
The resulting firestorm has damaged Facebook's reputation.
The fallout of that "emotional contagion study" haunts Facebook's reputation among ethicists and researchers.
It adds to a growing list of data scandals that have tarnished Facebook's reputation over the last few years.
Facebook's reputation has been shredded by years of scandal over issues ranging from data misuse and data breaches to the hijacking of democratic elections and fueling of hate and violence.
But a year later, and in the aftermath of an actual, vast data breach in October, it is apparent that a data breach would have been easier for Facebook's reputation to weather.
Nonetheless, the p.r. fiasco hurt Facebook's reputation and not for the first time.
Analysts said that the new policies could deal a blow to Facebook's reputation and alienate some users.
This manipulation of friction may have led to revenue growth but alienated affected users and damaged Facebook's reputation.
But this part of the story won't make headlines, and the bruise to Facebook's reputation will remain.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com