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The researchers observed people's brain activity while showing them photos of a face placed against a house in the background (see image on the left).
I tightened my mask on my face, placed my hand over the air intake on the filter and breathed in deeply, ensuring that my mask was sealed.
Last year, the North Face placed VR headsets loaded with footage of California's Yosemite National Park and Utah's Moab desert in some of its stores to get shoppers excited about outdoor adventure.
"The Master and Margarita" featured a large pendulum with a clock face placed at the front of the stage - a dazzling image, which the director Peter Sellars hailed as perfectly distilling the nightmare quality of Bulgakov's novel.
At their Palo Alto workspace, founder and CEO Will Provancher and software engineer Michael Jones sat me in a desk chair, strapped an Oculus Rift headset to my face, placed headphones over my ears, and then handed me their latest prototype.
This was the same man who, as Jacobson recalls, "held the lampshade to his face, placed it on the table in front of him, then said: 'This is the saddest thing I have ever seen in my life.'" "So I asked Ribowsky: 'You don't actually think this is real, do you?' He told me: 'There's only one way to find out: DNA.'" Shiya Ribowsky sent the lampshade to Bode Technology.
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In contrast, there was no significant difference for happy faces placed at different positions.
To explore person knowledge, item recognition and spatial associative memory, we designed the Face Place Test (FPT).
It doesn't mean that the face, place, and body areas necessarily result from that individual's experience.
For more about Face Place, click here.
(And p.s. Face Place is in NYC and London, too!).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com