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Research has found that women perform worse in negotiations because they face backlash for acting assertively – but that one way around this backlash is by advocating for others.
Why? Research demonstrates that much the same way women face unfair backlash effects for being more masculine or not feminine enough, men similarly face backlash for not adhering to masculine gender stereotypes.
Researchers were particularly interested to know if gender plays a role, as studies have found that women perform worse in negotiations because they face backlash for acting assertively – but that one way around this backlash is by advocating for others.
It remains to be seen whether Facebook will face backlash for its Snap-cloning inside WhatsApp and Messenger, but it certainly seems like an unnecessary risk to entertain when there is so much at stake in the future of messaging.
Self-promotion is an integral technique to win a salary spike, yet a woman will face backlash for being her own cheerleader, according to a 2009 Rutgers University study.
Even though an artist with more liberal-leaning followers would surely face backlash for performing at the inauguration, that doesn't necessarily mean it would translate to a smaller listenership.
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Facebook has faced backlash for influencing politics across the globe.
The Huffington Post founder faced backlash for saying sexual harassment wasn't a "systemic problem" at Uber.
After rising to fame, he faced backlash for his use of blackface and racial stereotypes in skits.
The UN also recently faced backlash for its choice of Antonio Guterres, the former Portuguese prime minister, as the next secretary general, instead of a female candidate.
Tesla has faced backlash for its decision to brand the technology "autopilot", given that the drivers are expected not to depend on the feature to keep them safe.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com