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The iPad, new iPhone, the Nexus S, HTC Evo and other Android phones, the Kindle 3 and Microsoft's Kinect caught the eye of consumers.
An early cellphone innovator that watched as more nimble competitors won fans with flashier and more functional smartphones, Motorola has been working to right itself by designing products that catch the eye of consumers.
In fact, several brands and models haven't caught the eye of consumers even in good economic times.
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Remaining friendly in the eyes of consumers is at the heart of Apple's motivations.
How well G.M. sits in the eyes of consumers will be seen after the leased vehicles are turned in and consumers decide where to spend their money next.
The offer was tantamount to "throwing sand in the eyes of consumers," said Gianni Pittella, an Italian member of Parliament who helped to lead negotiations.
In a market that also boasts ProEnergy, Enova, Engage, Ensource and Enerchange, this has hardly helped distinguish utilities in the eyes of consumers.
Volkswagen, the largest carmaker in Europe, shares parts and development costs among the brands but keeps them rigorously separate in the eyes of consumers.
They could encourage Mr O'Leary to set up his own, personal Twitter account, so that the man and the business can be separated in the eyes of consumers.
"Right now, the company's biggest problem is that its image has fallen in the eyes of consumers," said Shinsuke Tanimoto, an analyst at Moody's in Tokyo.
This distances them in the eyes of consumers from the "corporate" feel of burger chains and their legacy of bad publicity says Sophie Carroll of Planet Retail, another research outfit.
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