A series of eye-catching measures have earned President John Magufuli plaudits, both within Tanzania and across the African continent, where he is being heralded as a model for other leaders, even though he has only been in office for a month.
Tory insiders acknowledge that they have recently introduced eye-catching measures in areas with high immigrant populations – including adverts telling illegal immigrants to go home – as they try to hold on to white working-class and lower middle-class voters who are moving to Ukip.
But the chancellor added some big, new, eye-catching measures in this year's Budget.
The most eye-catching measures are a gradual move to bring women's track cycling events into line with the men's programme, and the creation of a new tier of "hors categorie" road races for elite riders.
Spooked by the positive public reaction to Ed Miliband's pledge to freeze energy prices, the Conservatives have come up with their own eye-catching measure.
It was the most eye-catching measure in his campaign to be "tough on crime and tough on the causes of crime," the sixth of New Labour's 1997 general election manifesto's ten commitments.
While the plan's 108 pages cover a range of local matters, the eye-catching measure is to be found in section 3, point H2, under the heading "Full-Time Principal Residence Housing".
Finally there will, I am told, be an eye-catching measure that is likely to dominate the headlines.
George Osborne wanted us to focus on eye-catching new measures on sugar and young people, but the budget has serious implications for public services.
Some of the most eye-catching of measures announced by the Chancellor were flagship policies in the Labour party's election manifesto, leading to concerns among the Opposition that the Tories are taking advantage of Labour's lack of leadership by moving on to Labour turf in their pursuit of "One Nation Conservativismm.
The numbers are indeed eye catching.
