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A conjoint survey with Kano analysis (n = 460) was conducted to explore the effect of extrinsic attributes (brand, label claim, milkfat content, and price) on liking.
A conjoint design was applied to examine the effects of intrinsic attributes (sensory) and extrinsic attributes (health information) on acceptability and purchase probability for calorie-reduced vanilla yoghurt.
More specifically, the study identifies extrinsic attributes that influence wine purchase choices in a retail store, crossing-tabulating the results with six classification variables.
Extrinsic attributes do not refer to the physical characteristics of the product, and consumers consider them increasingly important during the process of choice (Schifani et al. 2016; Migliore et al. 2015).
Since the intrinsic characteristics of each individual product are different and the extrinsic attributes can have an effect that differs from expectations, it is necessary to adapt the scale to each considered product.
Extrinsic information, such as packaging, branding and labeling, can significantly alter our experience of food and drink through a process of 'sensation transfer', in which extrinsic attributes are transferred to our sensory perception of a product.
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The findings of this study show that the consumption of avocado fruit is affected by different factors, including fruit consumption habit, neophilia attitudes, and various intrinsic and extrinsic quality attributes (credence attributes in particular).
According to Zeithaml (1988), when the product quality is difficult to evaluate at purchase, consumers' perceived quality depends more on extrinsic product attributes than on intrinsic product attributes.
These quality characteristics can be categorized into intrinsic and extrinsic quality attributes.
The main results show that extrinsic consumer attributes are easily and efficiently related to the sensory properties of products, allowing for interactions.
Extrinsic product attributes are not physical parts of the product, but product-related cues (e.g., price, brand, and level of advertising), while intrinsic product attributes are physical properties of the product (e.g., color and textures).
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CEO of Professional Science Editing for Scientists @ prosciediting.com