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It requires no additional inputs to provide an extra viewer with satellite television.
Once you have covered the cost of a programme, every extra viewer adds directly to your profit margin.
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"Our advertisers will be happy to get the extra viewers".
The five million extra viewers turn out to be, in essence, a nice bonus for the sponsors.
"We wouldn't deny that the EastEnders premieres brought in extra viewers," said BBC3's Jane Fletcher.
He added, that "some day the dam's going to burst" on this advantage, and networks will press for extra cash for the extra viewers.
Her fate was sealed when her young temporary replacement, Audrey Crespo-Mara, attracted extra viewers this August, when many people were on holiday.
By Tuesday, when the story became the center of political discussion for the day, a flood of extra viewers turned to MSNBC, and especially Ms. Maddow.
(For perspective, "The Sopranos" finished its first run with a Sunday night audience of 11.9 million, which grew to 14.2 million with the extra viewers added in.
NBC managed one piece of good news for Wednesday night as its 10 p.m. drama, "Law and Order," possibly benefiting from the extra viewers tuning in to "Temptation Island" at 9, reached more viewers than it had since 1992.
The Late Show with David Letterman regularly earns CBS more than two million extra viewers than O'Brien — a reverse on the old rivalry between Letterman and Leno in which for years Leno had the upper hand.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com