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Potentially there's over £1bn of extra tourist income up for grabs in 2012.
Overall, the government reckons that Euro 2004 will bring in some 200,000 extra visitors and generate rather over €100m ($120m) in extra tourist revenues.
It is shown each year just before summer vacation time, and the play that wins the Tony almost always enjoys extra tourist dollars.
To date, about 13 million visitors have come to the Eden Project, which cost £141m to build and is reckoned to have generated £1.1bn for the West Country in extra tourist spending.
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That's 189 passengers a planeload, nearly 600 people a day, 4,000 extra tourists a week.
The mayor's boast that a million extra tourists will be surging through London every day is rubbish.
Americans too "adore" the period and with Wolf Hall to be shown there too, we could see it drawing in a few extra tourists this summer.
It is the region's biggest-ever sporting event and has cost around $870m to put together, but the nine countries hosting games expect the boon of extra tourists, plus the legacy of sports facilities and know-how, to make it all worthwhile.
"But also there's an economic benefit as well, with 600,000 extra tourists going into Derry/Londonderry.
With thousands of extra tourists pouring in, some people such as Hana Umezawa from Celebrity Planet Walking Tours, are hoping the wedding will provide a much needed boost.
It is projected the V&A could bring 500,000 extra tourists to Dundee in its inaugural year in 2017, with 300,000 more following every year thereafter.
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