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The airlines are trying to lure customers to their Web sites by giving out inexpensive benefits, like extra frequent flier miles, for buying e-tickets online.
The plan, aimed at business travelers, gives passengers an extra frequent flier credit, a free cocktail and allows them to board in the first group of travelers (Southwest does not give seat assignments).
Air travel has an emotive pull, and as long as there's a chance that my loyalty could take me to a distant land, I'll keep typing in my credit card number – the one that earns me extra frequent flier points.
He expects the airlines to try to assuage reluctant passengers with offers of extra frequent flier miles, a tactic they have used regularly when disruptions occur in air travel, and to cut prices to destinations like London, especially in the slow winter travel period.
Copy in one ad says, "Planes are faster than trains," while another says, "Nonstop plane or four-stop train?" The print and radio ads also feature a special guarantee that Delta is offering through May 31: Travelers will receive 20,000 extra frequent flier miles if it takes them more than 20 minutes to get from the ticket counter or check-in kiosk to the gate.
So thanks, Samsung, for those extra frequent flier miles.
Similar(54)
Delta would almost certainly respond by offering extra frequent-flier miles or other incentives, analysts said.
Incentives like extra frequent-flier miles and airport club membership deals are likely to be offered to affluent travelers.
Those travelers will also receive extra frequent-flier credits and a free alcoholic beverage, in a move the airline expects to bring in an additional $100 million a year.
In addition, United and other major airlines have courted customers with numerous offers of extra frequent-flier miles, even as many have tightened restrictions for using those miles in recent months.
If travelers start avoiding the skies — staying at home or taking to the road instead — airlines may use two weapons to lure them back, namely fare cuts and offers of extra frequent-flier miles.
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