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Acquisition refers to the absorption of external technologies whereas exploitation refers to technology commercialization.
Firms trying to identifying customer needs may attempt to take advantage of external technologies.
Open business models indeed attack the cost side (rising development costs) by leveraging external R&D resources and the revenue side by licensing external technologies or products worldwide.
But when it comes to bringing external technologies and companies in house, the Google technology stack is a tax on developers which slows down development to a point where it can kill a product.
Critics also point out that external technologies for recording information or for keeping items safe, from wax tablets and aviaries through the camera obscura and the photograph to digital computers and holograms, seem to be wheeled in almost arbitrarily in the search for a model of internal processes (Draaisma 2000; Danziger 2008, chapter 2).
Whilst external R&D affects large self-reliant firms negatively, its impact on the productivity of smaller firms (who usually introduce incremental innovations that are characterized by a strong reliance on external technologies) is positive, and even higher than that of their own R&D.
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With inward IP licensing, manufacturing SMEs can accumulate and strengthen their technological capability from the search and use of external technology [52].
The label's second title, Candy Train, was created by Sophia Hohing who originally worked for an external technology group, until she asked if she could take part in Popcamp.
After spending £206m on product development in 2015, it will raise R&D spending to £5m a week this year and has earmarked a further £100m for external technology investments over the next three years.
A survey released in March by the UK's Association of Online Publishers found that 52% of its members are recruiting staff to make apps, but that 70% say they are likely to increase their tablet and mobile app partnerships with external technology companies in 2012.
Firstly, with external technology, firms can reduce cost and time [3, 28].
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