THE social theorist Marshall McLuhan famously described media as "extensions of man".
His two best-known books, "The Gutenberg Galaxy: The Making of Typographic Man" and "Understanding Media: The Extensions of Man," were published in 1962 and 1964, respectively.
And then beginning with "The Gutenberg Galaxy: The Making of Typographic Man" in 1962 and following up with "Understanding Media: The Extensions of Man" in 1964, McLuhan saw the dimensions of an emerging global village in which the means of communication began to define and overwhelm the conversation.
McLuhan claimed media as "extensions of man", and thus in a cybernetic, interactive relationship with the users.
Slowly our entire media and communications infrastructure what Marshall McLuhan called "The Extensions of Man"–are moving into real time.
McLuhan's fizzing ideas about how all media - including radio, television, magazines and advertising - are "extensions of man" were shaped into a kaleidoscope of graphically audacious words and images in flux.
I was going through Nabokov's Pale Fire; Jackson Pollock: An American Saga by Steven Naifeh and Gregory White Smith; media theory like James Gleick's The Information: A History, a Theory, a Flood and Remediation: Understanding New Media by Jay David Bolter and Richard Grusin; and the new media bible Marshall McLuhan's Understanding Media: The Extensions of Man.
Dennis Hof, the notorious client-turned-owner of Nevada's 60-year-old legal Moonlite Bunny Ranch bordello, believes that the traffic in anal at his establishment is often an extension of men wanting to try something new or do something the women in their lives wouldn't embrace.
The extensions of both men's contracts last year – Allofs to 2019 followed by Hecking committing to 2018 in August – suggested stability would continue to reign.
We were all extensions of Our Man, as we sometimes called him, there to interpret his remarks and requests and inscrutable handwriting, to gauge his changeable moods, to try to keep up with the pace and variety of his constant activity.
