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But since 1999, amid Procter & Gamble's relentless campaign of brand extension, sales of all Olay products in the United States have surpassed those for the Dove line.
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But as Unilever has pushed forward with its extensions, sales of Dove soap have begun to grow.
So here - in case you missed them - are this week's most enjoyed long stories from the Guardian and the Observer, as featured on thelonggoodread.com: If there's one business in Britain that's bouncy, it's hair extensions – sales are up to £60m a year and growing.
"By breaking scoops and drawing attention," he added, they will help increase traffic and, by extension, advertising sales.
Most economists expect home prices — and by extension home sales and construction — to slip even further in 2011 before a modest recovery takes hold.
Without the singles to guarantee them consistent exposure and, by extension, consistent sales, these first-week figures will be a historical blip, a trivia question 20 years from now.
Today Affirm has announced it has more than 1,000 merchants signed up to offer its financing options at checkout, helping to reduce the friction around making large purchases and, by extension, increasing sales for its partners.
One has to wonder, too, what this extension of sales means for the day branded by retailers as "Cyber Monday" – the Monday after the Thanksgiving holiday where everyone returns to work and shops from their desk for all the things they forgot to buy while in-store.
Mr. Brown is looking to close the budget deficit with spending cuts and tax extensions, including sales and income tax surcharges, that would otherwise expire.
He said the extensions, on sales, income and vehicle taxes, were the only alternative to deep cuts and were needed to solve long-term problems.
Mr. Brown would then face the challenge of persuading voters to support extensions of sales, personal and vehicle registration taxes in a national environment where hostility to taxes is soaring, and in a state that, no matter its propensity for electing Democrats, has repeatedly rejected tax initiatives.
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