extending its reach

USAGE SUMMARY

"extending its reach" is a correct and usable phrase in written English.
It means to expand or broaden its scope or influence. This phrase can be used in various contexts, such as discussing the growth of a company, the impact of a government policy, or the expansion of a marketing strategy. Example: "The company is extending its reach into new global markets, with plans to establish partnerships with international distributors."

✓ Grammatically correct

News & Media

Academia

Encyclopedias

Human-verified examples from authoritative sources

Exact Expressions

57 human-written examples

Now it's extending its reach into netbooks and mobile phones.

Forbes

It is extending its reach by about 15m per day, and iceberg calving is an inevitable - and very natural - consequence of this behaviour.

BBC

It's already extending its reach beyond its old city borders on transport and housing matters.

BBC

Many readers, for instance, will encounter a cover on Facebook, Instagram or Twitter long before they see it in print, extending its reach with every "like" and share.

Huffington Post

Microsoft is serving notice that it is intent upon extending its reach from the office into the living room.

The New York Times

The Syrian rebel force will be tasked instead with trying to prevent the Islamic State from extending its reach beyond the large stretches of territory it already controls.

The Washington Post

This leverages the "core brand" while extending its reach to more low-price customers, but how much can it possibly increase company revenues?

Forbes

Patent law is gradually extending its reach to cover "embryonic inventions," and even naked ideas.

Harvard University

Human-verified similar examples from authoritative sources

Similar Expressions

3 human-written examples

"This deal is good news for CBS.MarketWatch because it extends its reach internationally.

Forbes

It extended its reach into databases including a new serverless variety.

TechCrunch

It has extended its reach too far.

The Guardian - Opinion

Expert writing Tips

Best practice

When describing a company's growth, use "extending its reach" to highlight its expansion into new markets or demographics. This phrase effectively conveys the idea of broadening influence and impact.

Common error

Avoid using "extending its reach" when a more specific term would be more accurate. For example, instead of saying a product is "extending its reach" through social media, specify that it is "increasing its visibility" or "enhancing its engagement".

Linguistic Context

The phrase "extending its reach" functions as a gerund phrase, often acting as a verb complement or part of a larger verb phrase. It describes the action of making something larger or more inclusive, such as a company's market presence or an organization's influence. Ludwig AI confirms its usability.

Expression frequency: Very common

Frequent in

News & Media

68%

Academia

15%

Encyclopedias

5%

Less common in

Formal & Business

3%

Science

3%

Unknown

3%

Ludwig's WRAP-UP

In summary, the phrase "extending its reach" is a versatile and frequently used expression that describes the act of expanding influence or scope. As affirmed by Ludwig AI, its grammatical correctness and broad applicability make it suitable for various contexts, ranging from formal news reports to academic analyses. The phrase is commonly found in News & Media sources, and alternatives such as "expanding its scope" or "broadening its influence" can be used to add nuance. When using the phrase, ensure it accurately reflects the intended meaning of expansion and is not overused in contexts where more specific language would be more effective.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

expanding its scope

Focuses on the breadth of coverage or operation, suggesting a wider area of influence.

broadening its influence

Emphasizes the increase in persuasive power or authority.

expanding its influence

Similar to broadening, but may imply a more active effort to increase influence.

widening its impact

Highlights the increased effect or consequence of something.

increasing its footprint

Suggests a growing physical presence or discernible effect.

deepening its penetration

Implies a more thorough or intense involvement within a specific area or market.

amplifying its effect

Focuses on making the consequences more pronounced or noticeable.

stretching its boundaries

Indicates surpassing current limits or constraints.

enlarging its sphere

Highlights growing influence over a particular domain or group.

enhancing its visibility

Implies increasing the prominence and recognition of something.

FAQs

What does it mean to say something is "extending its reach"?

Saying something is "extending its reach" means it is expanding its influence, scope, or the area it affects. It implies a broadening of impact or operation.

How can I use "extending its reach" in a sentence?

You can use "extending its reach" to describe a company entering new markets, a policy affecting more people, or a technology becoming more widespread. For example, "The company is "expanding its business" by extending its reach into Asia".

What are some alternatives to "extending its reach"?

Alternatives include "expanding its scope", "broadening its influence", "widening its impact", or "increasing its footprint" depending on the specific nuance you want to convey.

Is "extending its reach" formal or informal?

"Extending its reach" is suitable for both formal and informal contexts. It is commonly used in news articles, business reports, and academic papers due to its clarity and neutral tone.