With our self-worth so intrinsically connected to our professional status, we've extended the values of corporate ladder climbing on to family life.
"It is clear that there is a tremendous opportunity to extend the value of the handset market through the integration of device hardware and Internet services," he said.
"That desire to want to extend the value of a particular universe generally speaks to how invested people are," he explains.
"For both of the big guys, it's about extending the value of the hardware platform," said Mike McGuire, a vice president for the research firm Gartner, referring to Microsoft and Sony.
And why should China or Brazil invest a lot in them when Germany is holding back from putting in more money?Together, these schemes are supposed to extend the value of the EFSF to €1 trillion $1.4 trillionn) or more.
For instance, scientists might extend the value of traditional brain scans by implanting nanosensors, wireless fiber-optic probes or genetically engineered living cells to penetrate brain tissue and report which neurons are firing and when in response to various stimuli.
On top of that, Microsoft is extending the value of its Games with Gold initiative offering more free games as well as special discounts on new titles to Gold subscribers; it is also bringing the Games With Gold concept to Xbox One, with free copies of Max: The Curse of Brotherhood and Halo: Spartan Assault.
The current Fiat Chrysler subsidiary said in the filing it believed that "as a standalone company with an iconic brand name, we will be better positioned to promote and extend the value of our brand, maintain our heritage, attract and reward technical and management talent and further enhance Ferrari's position among the world's premier luxury lifestyle companies".
That could extend the value of the game far beyond its own cycle.
For EMC, it's a decent way to extend the value of their physical devices.
