With that in mind, some may view Groupon's expensive and extended publicity stunt (Stevens's first assignment was an appearance on the US Today show) as distasteful.
Sarkozy evidently displeased many French with the extended publicity that surrounded his private life: the quick divorce from his second wife, Cécilia, in late 2007 and his whirlwind romance with Italian-born model-turned-singer Carla Bruni, whom he married on Feb. 2, 2008.
He bows when we meet – "it's just the way I grew up" – and leads us flusteredly around the lobby of a luxury hotel on the seafront outside Dublin, where he is doing a reading as part of an extended publicity tour, looking for a quiet corner in which his very quiet voice won't be drowned out by the clatter of breakfast plates.
"Can I make a request that in next year's report, given the publicity that extended to this year's report, that the Office makes strenuous additional efforts to put into context the extent of this problem and the extent to which there is not a problem, clearly, in the vast, vast majority of schools".
Florida, for example, extended the right of publicity to 40 years following the individual's death, while Indiana and Oklahoma allow 100 years, and Tennessee crafted its law in 1984 to enable heirs, such as Elvis Presley's, to control the use of a name and a likeness indefinitely.
The Egyptian businessman is expected to field questions from journalists on the controversial project, though it is unclear whether his participation will extend to any publicity stunts for which the festival has become renowned.
Indiana is especially celebrity-friendly -- the right to publicity extends 100 years there, and because of a 1995 law that Roesler virtually wrote, celebrities and their heirs don't even have to live in the state to sue.
The birthday itself was an occasion for publicity, which then extended through the rest of the following year.
"US publicity rights law has been extended to foreign nationals in the past, but it is unclear whether a judge and jury would actually extend that to the former dictator of Panama," says Purewal. "Even if Noriega does have US publicity rights, Activision may have First Amendment rights which trump them.
After the first burst of publicity, it turns into a fraught, extended exercise in withstanding attacks and critical examinations.
YANKEES -- Promoted director of media relations and publicity Rick Cerrone to senior director of media relations and extended his contract through 2006.
