For Black Friday 2016, Jumia offered (and continues to offer) discounts on 40,000 products while extending promotions over 12 days, according to CEO Poignonnec.
And certainly, this year's holiday shopping behavior could be a sign that Black Friday or Cyber Monday may not remain the biggest shopping days, as retailers extend promotions and more users flock to mobile devices.
Cyber Monday offers are typically good only on the Monday after Thanksgiving, but more and more companies are extending promotions for "Cyber Week".
Alek Keshishian's black-and-white look at the superstar doesn't play like a vanity piece or extended tour promotion, as pop stars' docs are wont to do.
In spite of these performances, Farmer had difficulty achieving notoriety and, on an advice of Le Page, she extended the promotion of the song to include interviews in magazines for teenagers.
comScore chairman Gian Fulgoni said that the combination of Free Shipping Day with "the fact that so many retailers extended their promotions into the middle of the week — with guaranteed shipping by Christmas — helped deliver an encouraging late-season surge".
"Maybe retailers were planning these promotions all along, but they're extending the promotion period so things are on sale sooner and longer and the discounts are deeper," said Doug Bade, leader of the supply chain strategy and operations practice at Deloitte Consulting.
His admirable single-mindedness extends to promotion.
The narrow House vote last month to extend trade promotion authority to the president may be a hollow victory for proponents of free trade.
Target, for example, announced this month that it would match prices from online competitors like Amazon, extending a promotion it tried during the holidays.
