If each line extension reinforces the brand's equity, there is a greater chance of extending loyalty.
Rather, issuers are expected to pay to get their cards carried in the wallet, and merchants would pay to extend loyalty rewards and redeem special offers replacing the little dongles that hang off your car keys.
As the first company to extend loyalty programs beyond the traditional "spend and get" models, we're helping marketers account for customer value in a truly multi-channel world including mobile, social media, online and offline spend and more we're not just capturing more data, we're making data more meaningful for marketers.
They can do this by offering promotional postcards, coupons and general marketing support to each of their respective customers, but they can also take this partnership to another level by hosting in-store events together, extending loyalty incentives among both businesses and sharing each other's email list to help promote one another.
As it happened, these events coincided with the rise of contractarianism as a U.S. intellectual movement, prompting law and economics scholars to argue that the new flexibility regarding care liability ought to be extended to loyalty in a manner that, if successful, would have approximated full-blown fiduciary duty waivers in the corporate context.
Moreover, I think it's nice to see a team extend some loyalty to a player for once.
While he was enforcing party discipline with his formidable whip operation, Mr. DeLay sought to extend that loyalty outside the House by pressing trade associations and lobbying groups to hire Republicans.
Virgin Trains could lure me back, though, by extending a loyalty scheme that is simple and neat: upgrade four times to Weekend First, and the fifth ride in the posh seats – along with lots of leg room, Wi-Fi, snacks and drinks – is free.
But further down the road, the company wants to offer mobile apps and a solution that extends beyond loyalty.
I was curious how far Dinklage's loyalty extended, so I asked him about the weirdest, most inexplicable title in his filmography: "Tiptoes".
Throughout the Test series they stuck with Nick Compton for three more matches, but it would be remarkable if that loyalty extended to the series against Pakistan.
