extend its reach

USAGE SUMMARY

The phrase "extend its reach" is correct and usable in written English.
It can be used when discussing the expansion of influence, availability, or impact of an organization, service, or concept. Example: "The company aims to extend its reach into new markets by launching innovative products tailored to local needs."

✓ Grammatically correct

News & Media

Formal & Business

Academia

Human-verified examples from authoritative sources

Exact Expressions

58 human-written examples

That is why fundamentalism is often expansionist; it must extend its reach as part of the great battle.

The New York Times - Arts

Digital cinema is a mighty force, still emerging, and it continued to extend its reach in 2012.

The New York Times

That sort of entrenchment gives the firm an edge as it attempts to extend its reach.

BBC

Thus with minimal capital spending it will further extend its reach into nearly every community and neighborhood in America.

Forbes

China's effort to extend its reach has been so rapid that it is fuelling a backlash.

The New Yorker

We'll see how it goes – Google has been looking to extend its reach to TVs since 2007.

TechCrunch

Oceans are like giant pits of quicksand, making it difficult for even the most powerful country to extend its reach.

The New York Times - Books

It has also allied with China's Jointown Pharmaceutical Group to extend its reach to hospitals in the countryside.

Harvard Business Review

The program was so successful, Bovenzi said, that in two years, it expanded to 125 sites and will continue to extend its reach.

Harvard University

Human-verified similar examples from authoritative sources

Similar Expressions

2 human-written examples

"This deal is good news for CBS.MarketWatch because it extends its reach internationally.

Forbes

It extended its reach into databases including a new serverless variety.

TechCrunch

Expert writing Tips

Best practice

When using "extend its reach", consider the specific area you want to impact. Be clear about whether you're referring to geographical expansion, market penetration, or influence.

Common error

Avoid using "extend its reach" without specifying the target or scope. For example, instead of saying 'The company wants to extend its reach', specify 'The company wants to extend its reach to the Asian market'.

Linguistic Context

The phrase "extend its reach" primarily functions as a verb phrase, often used in conjunction with a noun or subject to indicate an action or goal. As Ludwig highlights, the phrase is frequently employed to describe the expansion of influence, availability, or impact.

Expression frequency: Very common

Frequent in

News & Media

66%

Formal & Business

18%

Academia

8%

Less common in

Science

6%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, "extend its reach" is a versatile and frequently used phrase that signifies the expansion of influence, scope, or impact. Ludwig AI confirms its grammatical correctness and widespread applicability. It is commonly found in news media, business, and academic contexts, making it a valuable expression for describing strategic growth and development. When using the phrase, ensure that the target or scope of the extension is clearly defined for maximum impact.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

expand its influence

Focuses more specifically on increasing influence rather than general reach.

broaden its scope

Emphasizes widening the area or range of activity or concern.

increase its coverage

Highlights expanding the extent to which something is dealt with.

widen its network

Specifically refers to expanding a network of contacts or connections.

deepen its penetration

Suggests a more thorough and impactful expansion into a market or area.

amplify its impact

Focuses on increasing the effect or impression made.

enlarge its sphere of influence

Emphasizes expanding the area in which it has power to affect events.

stretch its capabilities

Highlights extending inherent abilities or capacities.

grow its footprint

Refers to increasing the physical or market presence.

magnify its presence

Emphasizes increasing visibility or prominence.

FAQs

What does "extend its reach" mean?

The phrase "extend its reach" refers to the act of expanding the area, scope, influence, or impact of something, such as a business, organization, or idea.

How can I use "extend its reach" in a sentence?

You can use "extend its reach" to describe efforts to broaden influence or presence. For example, 'The marketing campaign aims to extend its reach among younger demographics'.

What are some alternatives to "extend its reach"?

You can use alternatives such as "expand its influence", "broaden its scope", or "increase its coverage" depending on the specific context.

Is it better to say "extend its reach" or "expand its reach"?

Both "extend its reach" and "expand its reach" are correct and have similar meanings. The choice often depends on stylistic preference or the specific nuance you want to convey.