The company now has 50 million users of its streaming service, but to make its service more ubiquitous (and more useful) Spotify has been making an effort in the last several months to extend its app to more places outside of its own walled garden.
Apprupt, the affiliate network for mobile apps, has today announced a further partnership with RTL interactive, specifically extending its "app shop" reach to the European broadcaster's iPad users, a first for the startup.
Amazon today announced that it would extend its in-app purchasing API to cover games for Mac, PC and Web platforms, letting players purchase virtual currency and goods in games using its back-end billing for titles that appear in the Amazon Digital Games store, extending a service it made available for apps in its Android Appstore last year.
In addition, Cytoscape has an open architecture so that others can extend its functionality with apps.
If Microsoft decides to extend its OneNote iPhone app across Office, they will either up-port it to iPad (and implicitly replace native Mac with native Mac Apps) and damage WindowsPad, or push it to Android with even more disastrous consequences.
But the fact Microsoft's interest in SwiftKey apparently centers on Cortana does beg an interesting question of why SwiftKey didn't move to develop an AI assistant of its own — to augment and extend its predictive keyboard app.
Hoping to bring everyone back together in front of a single screen, Fuhu unveiled giant 20-inch and 24-inch tablets on Tuesday that the company said will extend its line of educational apps and tablets to group settings.
The company already has a number of other apps that extend its service to different platforms, including also an official iPhone app as well as several more built by community users.
If your business uses a system that is customized for you then you should extend its usage to an app (so that the database loads/renders quickly).
This is another reason why it was so smart of Amazon yesterday to extend its own IAP API to apps for platforms beyond Android and Kindle Fire.
