Sentence examples for extend a brand from inspiring English sources
The deal is the latest effort by an advertiser to extend a brand beyond conventional marketing methods like television commercials, coupons and direct mail.
How do you build and extend a brand?
The big brands love this model and see location-based check-ins and gaming as a way to extend a brand from your screen to wherever you happen to be in real life.
If there's anyone who can extend a brand without watering it down, it is Schulze, a dapper, energetic 59-year-old who started in the hotel business as a busboy in a resort town outside Bonn and is obsessive about maintaining the luxury image.
Indeed, if there's anyone who can extend a brand without watering it down, it is Schulze, a dapper, exceedingly energetic 59-year-old who started in the hotel business as a busboy in a resort town outside Bonn and is obsessive about maintaining the luxury image.
Getting into people's homes and turning them into long-term brand buyers is the goal, and appliance makers control an untapped resource — the Internet of Things (IoT) — that can effectively extend a brand or retailer's supply chain visibility into the home.
But Schwartz and Woloshin say that the new option was a commercial plan to extend a brand-name medication's profit-making life by three years.
When extending a brand, it's easy and dangerous to shortchange points of parity.
Thus when CMI recommends, for example, extending a brand into new local markets, it works in close partnership with marketing on the strategy and execution, because falling short would be as much CMI's responsibility as marketing's.
Output rose from 3.4m vehicles in 1993 to 5.1m last year, as VW extended a brand portfolio that now includes Audi, SEAT and Skoda, as well as questionable luxurious embellishments such as Bentley, Lamborghini and Bugatti.This was enough to cement VW's position as Europe's biggest car manufacturer.
With that in mind, by extending a brand across a greater number of touch points, each with its own distinct communication style, omnichannel technology poses a significant challenge.
