Sentence examples for extant marketing from inspiring English sources

Second, we propose common determinants of MO and CSR, which to the best of the researchers' knowledge, have never been proposed in the extant marketing literature.

In this regard, the key question that needs to be answered is whether there are sufficient frameworks that project the integration of MO as an economic strategy and CSR as a social strategy leading to business performance in extant marketing and management literature?

The eligible study found that the volume of patient requests for a new drug had a positive and significant impact on doctors' adoption decisions [ 13], and the extant marketing literature contributed to a more complete understanding of how DTCA impacted the demand for new drugs.

In the retrospective approach, the generation process is based on expressed customer needs and extant market relations; the dissemination is based on formal mechanisms; the use process is more instrumental.

The market knowledge firms learn from their pioneer experiences which can enable them to penetrate and expand their extant markets through more culturally sensitive approaches.

It's clear that our extant market was fearing for its life.

Despite the variety of components and dimensions of different constructs that can be found in extant literature, marketing does not seem to be the paradigm on which market orientation definition and analysis stands on.

However, the strength of that argument is at least tempered in part because Google retain tectonic market share in extant search markets where it could exert undue influence.

The grid reveals that extant tourism marketing research has primarily focused on how service promises are made and kept, and has mostly generated frameworks to improve managerial decision making or provided insights about associations between constructs.

In spite of rapidly increasing professional interest and involvement, the extant literature concerning social marketing sponsorships remains scant.

The extant literature on housing markets primarily focuses on geographic, economic and capital channels to interpret international housing market co-movements, but does not take culture into account (e.g., Holly et al. 2011; Hirata et al. 2012; Cesa Bianchi 2013; Eickmeier et al. 2014; Milcheva and Zhu 2016).