It is an urgent priority for our society and an essential expression of our company's mission that we carry out every day.
A CEO may want to express himself in his surroundings, but his office is inevitably an expression of the company's culture, too.
"We are a branded-play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company's world class brand portfolio.
Federica Marchionni, the President of Dolce & Gabbana USA, explained the #DGfamily project, as an expression of the company's roots: "The family is our point of reference".
"As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression," the company explained.
At a time when Google should have stuck by its own policies and commitment to freedom of expression, the company caved and the potential for far-reaching consequences remains to be seen.
But it is also an expression of confidence by the company that it can remain a technology leader in the highly competitive global semiconductor industry, and a commitment that the best place to execute that strategy is in the Hudson River Valley of New York.
He believes that "the price is as real an expression of the value of the company as possible, which makes it an interesting case study for future companies moving into the public markets".
I'm surprised, then, that when we meet in the basement offices of his London PR company, an expression of pure fear crosses Whitehall's face at the first mention of the tour.
To get the plan really moving in the right direction, the legacy company is asking for "expressions of interest" from companies around the world -- more than two years before they will get a chance to open for business.
