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In the chase for money and exposure, college football, once a quaint drama of regional rivalries played out on autumn Saturday afternoons, has become a national sport played throughout the week, intruding on class schedules and even on exams.
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Either way, none of these three very successful and lucrative businesses would be where they are now without the education, social network and startup exposure colleges naturally offer.
For the colleges, beyond money for athletic departments, the partnership provides exposure that college officials say increases recruiting prowess, alumni donations and even the quality of applicants.
It also gave them exposure to college coaches and scouts they would not have normally had.
"Part of it is the exposure that college athletics has these days," he said.
Look for camps that promise exposure to college coaches, in addition to skill-development camps.
Not only will you develop as an athlete, but you are also likely to gain exposure to college coaches.
Except that in this case -- the first exposure to college entrance exams for many of those freshmen taking it -- it wasn't.
And like soccer clubs, those for lacrosse promise challenging competition and exposure to college scouts, especially during tournaments like the All Star Express.
In a move that may someday help expand the exposure of college basketball in China, the University of Memphis signed an agreement with the Chinese Basketball Association.
His only exposure to college was the logos on the helmets of the football players he read about in Sports Illustrated.
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