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Exporting culture is also an extension of Britain's soft power.
Exporting culture is not just profitable in itself.
Saddam, until he went crazy and invaded Kuwait, poured millions of dollars into promoting and exporting culture".
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In the 1920's and 1930's, he said, there was unease about American commercialization and exported culture.
Also, in his enthusiasm for all things Scottish, the author ignores the more overtly malign elements of the exported culture.
The success, he said, was to do with the innovation and export culture of the Cambridge area and stressed the importance of the smaller player.
Many nations export culture in the hope of winning foreign policy advantage.
It's no longer about exporting one culture but making sure your culture is generally embraced.
And: "America is also causing terrible damage... by exporting its culture.
Osakwe had told me last spring, "I'm constantly going on about exporting my culture, but then there have to be things that people also want to wear".
Rather than exporting the culture of the headquarters to an outpost, which never works, they contend, they intend to find qualified local staff members who know the market and thus avoid the perils of being a fish out of water.
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