We have been exploring big shifts in the marketplace for some time now.
That's a quick and dirty rule for playwrights looking to explore big topics onstage.
The show explores big ideas by following the stories of everyday people.
The Williams brothers said it "explores big themes and ideas through the lens of a very personal character-driven story".
Ozeki explores big themes as her characters, a teenager in Japan and an author in Canada, are linked by a diary that washes ashore.
The novels all have universal themes, he said, exploring big subjects such as war, grief, family life, love and the mystery of art.
But the fact that science fiction or comic book-based movies are capable of exploring big themes does not mean that they do so automatically.
Asked how the drama would appeal to BBC1's heartland audience, Cohen said: "The aim is to explore universal themes, all great novels explore big universal themes that we all relate to.
Her novel loosely uses Henry James's The Ambassadors as a platform from which to explore big themes such as anti-semitism and the postwar divergence in fortunes of Europe and America.
Highlighting the prejudice shown to the Windrush generation of immigrants, the novel explores big themes of empire, war, love and class, displaying the parallels in the experiences of the main characters with subtlety, poignancy, and wry humour.
