We'll explore the concept of brand equity and we'll use everything we've learned so far to figure out how to capture a part of the consumer's mind space.
In Part II of this article, we will explore the intricacies of content brand building, Marriott's aggressive and potent slate and the production challenges and branding decisions of Two Bellmen.
MWC is also home to mPowered Brands, where marketers, advertisers and global brands explore the possibilities in mobile marketing.
A conjoint survey with Kano analysis (n = 460) was conducted to explore the effect of extrinsic attributes (brand, label claim, milkfat content, and price) on liking.
The Benjamin Moore campaign, now under way, is indicative of efforts by mainstream, mainstay brands to explore the opportunities presented by new media and social media.
In his new book, The Brand Within: How We Brand Ourselves, From Birth To The Boardroom, John draws from his experience over almost two decades in the fashion business to explore the loyalty-based relationships between brands and customers.
Explore: In this phase, customers explore the brand and their options.
"The future of hotel branding is when there are no logos, no advertisements blasting, but I can just feel I'm there," said Martin Lindstrom, author of "Brand Sense," which explores the notion of sensory branding.
This week, the Guardian partnered with leading communications agency, Red Consultancy, to deliver a unique Masterclass exploring the relationship between brands and social influencers, focusing on future trends in a rapidly evolving business landscape.
While the Cross GT looks like a crossover, Peter Schreyer, the Kia Motors Corporation president, said it was meant to illustrate that the brand was exploring the possibility of offering a rear-drive luxury sedan.
