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Here's how companies generally make decisions about their brands: they do a brand audit which consists of a brand inventory (how it's currently being marketed) and a brand exploratory (focus groups and surveys on what the brand means).
Due to this descriptive and exploratory focus, the study was not designed to be generalizable.
Informed by the exploratory focus groups, five cigarette packs were selected to reflect a range of design features (figure 1).
In these exploratory focus groups, we discover barriers and solutions for optimal compliance/adherence in people living with diabetes type 2, seen by Belgian GPs.
This confirmed the argument noted by the participants of the exploratory focus groups which led to the inclusion of prestige as an additional hospital characteristic.
These findings are consistent with, and build upon, previous exploratory focus groups, which highlighted the importance of fatigue in FM [ 11].
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The design was primarily exploratory focusing on what was the current situation, how past activities had influenced the present, and lessons for the future.
In this context, this research, which is mostly exploratory, focused on separating MMORPG addiction from IA (according to Davis's theoretical model) using different screening tools for addiction in the same sample.
She employed three rapid assessment methods in her small exploratory study: focus group discussions with college students, interviews with officers from police stations nearby the campuses, and safety audits of the campus surroundings.
Predictive modelling aims to combine knowledge (understanding and data) with the goal of predicting system dynamics; conversely, exploratory models focus on developing understanding in systems where uncertainty is high.
Initially, a set of eight exploratory qualitative focus groups with 15 year-olds generated understanding about how young people think about and respond to cigarette packaging.
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