Sentence examples for exploiting the brand from inspiring English sources

Merchants are licensed to produce 'stationery products' exploiting the brand.

These two companies give their principal activities as "exploiting the brand of David and Victoria Beckham".

(Mr Babakov says they are not real communists but "just a group of people who are exploiting the brand").

By exploiting the brand name that Jamieson has created.

If it were any other studio you'd groan at the prospect: another sequel, another opportunity to exploit the brand name.

Now, not seven decades too soon, the musical theatre has decided to exploit the brand as well — to pit the transgressive power of Addams's mischief against the bromidic power of Broadway.

Unilever approached Ms. Wang two years ago, after the company created a new division intended to exploit the brand potential of designers and other authorities who have direct relationships with consumers, Ms. Miller said.

This would be an interesting property for an acquirer that could streamline customer service and exploit the brand in new ways.

Mr. Lanters said he would favor a sale to Procter & Gamble, noting that "a global consumer-products company might be able to exploit the brands of Beiersdorf in a way that Beiersdorf itself hasn't".

'It is a calculated attempt to leverage the Tina brand by exploiting the Diana brand,' says one Brown-watcher.

While company papers suggest the actvities do not extend much beyond exploiting the family brand, the accounts make clear the business has invested in considerable fashion production, leaving it holding £3.6m of stock at the end of last year.