Sentence examples for exploitation of brands from inspiring English sources

The BBC's commercial arm reported record revenue of £1.07bn, helped by strong performances from its international TV channel business, exploitation of brands including Top Gear and Doctor Who, and DVD sales of titles including Planet Earth and Sir David Attenborough's Life series.

The commercial exploitation of this brand reads like a roll call of America's biggest companies.

The arrangement helped make Clarkson more than £30m from annual dividends of millions of pounds from the global exploitation of the brand.

He believes that Warner is doing a good job in controlling the exploitation of the brand, and that other studios will do the same with films that have a long-term "franchise".This would please many licensees.

So while this season, before Uefa rules come into force, City go to United as genuine challengers on the field, financially the Abu Dhabi owner must catch up on 44 years of worldwide fame, 19 years of modern success, and relentless exploitation of the "brand", amassed by their neighbours in red.

United, the club that became a legend for the epic rebuilding after the Munich air disaster, have been manipulated in modern times as a prototype for relentless financial exploitation of a football "brand" and its supporters.

The 10-year deal with Live Nation encompassed all of Madonna's future music and music-related businesses, including the exploitation of the Madonna brand, new studio albums, touring, merchandising, fan clubs/Web sites, DVDs, music-related television and film projects and associated sponsorship agreements.

Conservative culture spokesman John Whittingdale has called for the BBC to scrap its commercial arm, BBC Worldwide, and hand the exploitation of its programmes and brands over to outside companies.

The report says the fourth tier of earnings - exploitation of image or a brand - is an increasingly important element which applies to talent show creations like One Direction, whose ability to attract commercial sponsorship and star in their own feature film has increased their value.

The definition of a "literary writer" is forever under debate, but in this age of sequels and retreads, where a successful brand (the exploitation of an insipid formula) is taken to represent not just commercial but artistic achievement, constant reinvention — a refusal to stand pat — must surely make up a part of it.

Its arrival in supermarkets is the latest move in the US brand's canny exploitation of the vinyl revival.