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Exact(19)
One answer is to mobilise the tools of mass culture and exploit social media.
This doesn't mean that brands can't exploit social media to try to sell their products or enhance their images.
It's also no surprise that terrorist groups have been able to exploit social media to deadly effect.
But technology had also leapfrogged forward, with new devices, new platforms and vastly more opportunities to exploit social media.
Encouraged by the company to exploit social media, many Times journalists have become extraordinarily prodigious publishers on Twitter, some with thousands of posts to their credit.
In sum, the advice mirrors the counsel any legacy enterprise must hear these days to survive: have a dynamic website full of great content, exploit social media and create the infrastructure for online transactions.
Similar(41)
Aside from personal use, given the vast amount of content stored, and rapid diffusion of information, in social media, businesses have begun exploiting social media for competitive advantage.
They root out and disseminate information about a firm's prices, exploiting social media platforms to publicize policies that they believe are unfair.
The lawmakers behind the bill say the rules will help prevent Russia and other foreign powers from exploiting social media and undermining U.S. elections.
And yet, according to the report, the data-mining trial was successful, in that it "yielded some vital insights into the process of exploiting social media and other open sources".
Nato has so far been unable to find a counter to what the US and UK claim is Russia creating unrest by sending in regular troops disguised as local militia, allowing president Vladimir Putin to deny responsibility.Isis has proved adept at exploiting social media to attract fighters from around the world.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com