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No doubt something of that kind is attempted by those who seek to exploit loyalty (and other virtues such as generosity and kindness).
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It is galling to see the way in which the AA exploits the loyalty of existing customers in this manner.
Concert promoters and theater owners tend to favor it as a way to sell more tickets and squeeze out scalpers, but artists often worry that they would appear to be exploiting their fans' loyalty by maximizing price.
It won't be a seen as an essential upgrade - you may remember the head-scratching about what the iPad was for when it launched in April 2010 - but it will both exploit and further engender the loyalty of Apple's army of fans.
Libyan state television sometimes tried to exploit speculation about his divided loyalties by reporting that he had returned to his old job.
Until the Middle East's colossal water crisis is alleviated, militant and extremist groups may continue to exploit the shortage to gain power, loyalty, and state-like legitimacy.
Staff members had distorted loyalties, the ability to exploit certain offenders, look the other way or abuse their authority.
Fretilin could exploit such a perception by appealing to parochial loyalties; the violence that ravaged Dili last year owed much to long-simmering resentment between people from the east and west of the country.
Businesses can best exploit this new economy by developing new services and expanding brand loyalty still further than today.
"I am exploiting their love and loyalty," he thinks.
They involved using incentives to cooperate, like offering hot showers in the winter, segregation for more than 30 days, good-cop-bad-cop interrogation and an approach called "pride and ego down," which exploits a prisoner's loyalty, intelligence or perceived weakness.
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CEO of Professional Science Editing for Scientists @ prosciediting.com