"exploit its potential" is correct and usable in written English.
It means to make use of or take advantage of the full capabilities or possibilities of something. Example: Our company needs to find new ways to exploit the potential of social media in order to reach a wider audience.
While "Trickster's Choice" does not wholly exploit its potential, it's unlikely that fans will mind.
Birol said the EU should exploit its potential for energy efficiency and renewable energy sources, in order to stay competitive.
If this is what's happening, there isn't anything wrong with new technology, or the economy's capacity to grow: the issue is how to exploit its potential.
The Internet, Ms. Cairncross writes, still awaits the business innovations that will truly exploit its potential as a tool of economic efficiency and organizational change.
One of the opening exhibitions demonstrates the centre's ambition to work with artists who do not normally work in glass, but are keen to exploit its potential.
The American outposts of Japanese multinationals have kept abreast of the Internet, although their headquarters have been slow to exploit its potential.
Even so, the government hopes that, simply by stopping the fighting and keeping the rebels talking, it can give Mindanao a chance to begin exploiting its potential in agriculture, mining and trade with neighbouring Malaysia, Indonesia and Brunei.
Rose uses video here superbly, really exploiting its potential for getting the film-maker out and about, careering from domestic interiors to external locations: streets, restaurants, hotel rooms, offices.
The mighty black bull whose silhouette towers over many a Spanish hillside and who was originally intended to advertise brandy is destined for smaller things thanks to a merchandising deal aimed at exploiting its potential as a souvenir.
