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However, rising demand for craft ale has created more competition for smaller breweries from some of the bigger names who have either bought up existing brands or launched their own in an effort to exploit the trend.
Hershey itself hopes to exploit the trend with its rollout in January of a handful of new gum and mint products, says Davenport & Company analyst Amy Gurkin.
The advent of high-speed broadband and cloud-based computing has made this process much easier to manage, and a number of crowdsourcing agencies have sprung up to exploit the trend.
She likens it to another tech trend the porn industry exploited a few years ago: the webcam.
European analysts have produced voluminous research about how best to exploit the trend.
The fractious Israeli coalition under prime minister Binyamin Netanyahu is able to exploit this trend to shore up its fragility.
And in the longer term the drug industry will have to exploit the trend in medicine towards more personalised treatments.
Online publishers hope their retreat to old media and embrace of several new technologies will let them stick around long enough to exploit that trend.
Mesosphere is positioning itself to exploit this trend, but it is not alone.
A First: Broadband Beats Dial-Up 03.06.02 People spent more time online via broadband than dial-up, but where are the plans to exploit this trend?
And smart politicians are quick to exploit the trend, tapping into our intuition and subconscious beliefs, rather than boring us with hard evidence.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com