"The money is spent not to sell stuff but to win" ad awards, says consultant Mark Stevens, author of the self-explanatory book Your Marketing Sucks.
1-3 Parson's Green, SW6 (+44 (0)2115736 2115, whitehorsesw6.com) The self-explanatory Books for Cooks is also home to the Test Kitchen – a bright little cafe space, the walls painted colourfully with pictures of De Cecco pasta packets, artichokes and aubergines – which every lunchtime puts some of those recipes from the shelves through their paces.
The magazine's list, published this month in an explanatory and illustrated book, was established from the choices of 76 French film directors, critics and industry executives.
Often in books edited for a student audience, the editors will include explanatory footnotes, word definitions, and other aids that can help you grasp what's going on.
Here, as in much of this densely erudite book, an explanatory note would have been helpful.
Sterne used them as explanatory illustration for his book's 600 pages of uninterrupted interruptions and purposeful digressions.
Although Leavitt seems to have made a valiant attempt to master this material in preparation for writing the book, his explanatory efforts will leave initiates irritable and beginners perplexed.
Yet the other striking — and, in its way, perhaps explanatory — thing about the book is how petty-bourgeois (in the neutral, descriptive sense that Marx, or, for that matter, Kierkegaard, used the term) its world picture is, even including the petty-bourgeois bias toward self-contempt.
She also wrote explanatory notes on several books in mathematics, most notably Apollonius' Conics and Diophantus's multivolume Arithmetica.
An additional stylistic feature is the anonymous editor (Boyd), who introduces the book and offers explanatory footnotes, cross-references and attempts at dating.
Before leaving, they send an explanatory letter and their pay books to Winston Churchill David Ryalll).
