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As I explained the logic behind the problem, he nodded along, but when I finished, he asked: "So, in this type of problem, the first step is to consider second-generation women?" "No," I said.
Horrocks gave me a tour of his space at Television Centre and explained the logic behind his new structure, on a day when he was manning the BBC News multimedia desk.
In a statement the regulator explained the logic behind the move: "The number of communications providers with landline numbers has increased significantly over recent years, leading to more competition and cheaper landline bills for millions of homes and businesses.
Brent Harding, the owner of the new Long Island Segway dealership on Main Street in Port Washington, explained the logic behind the decision to invest in New York State's first Segway store in simple terms.
Bob Stanojev, national director of consumer products marketing for Ernst and Young, explained the logic behind Wall Street's panic: "If one or two powerhouse consumer products companies start to cut prices for good, there's going to be an avalanche.
He likes the main corridors of his shopping malls to be no more than a thousand feet long — the equivalent of about three city blocks — because he believes that three blocks is about as far as peak shopping interest can be sustained, and as he walked he explained the logic behind what retailers like to call "adjacencies".
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He must explain the logic behind its monetary decisions but stand firm against pressure to influence them.
President Theodore Roosevelt wrote a letter in 1907 explaining the logic behind leaving "In God We Trust" off a $10 gold coin.
Third, they have to engage in informational fairness by explaining the logic behind their decisions in a timely manner.
That's Jay Z in Billboard, explaining the logic behind Tidal, the streaming service he officially launched on 30 March.
"We have a public health crisis," said Miklos Szocska, the health minister, explaining the logic behind the new taxes, which raised about $77.8 million last year.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com