Over the next four columns let's look at books aimed at various levels of expertise, starting with near beginners.
Badges can be shared, as Google posits, so you can tell your friends about your news interests, "display your expertise, start a conversation or just plain brag about how well-read you are".
Using this expertise, he started a market-research company in Tokyo during Japan's postwar boom, where, by feeding punch cards into an I.B.M. mainframe, he created reports for consumer brands, many of them alcohol and tobacco products.
For several years, Donaldson has dominated the junk bond business, an area of expertise it started building a decade ago by hiring salesmen and traders from Drexel Burnham Lambert, the defunct firm that was home to junk-bond financier Michael R. Milken in the 1980's.
With their joint expertise, they started cloning proteins.
Drawing upon this expertise, they started developing a software product that made Office collaborative.
Mr. Murdoch said, "I can't imagine a scenario in which Pacific Century would want to forgo all the content we bring and our expertise in starting the world's only fully digital service".
The decision to dive into content marketing for your digital marketing strategy should begin with a couple of key questions: do I have the time, talent and expertise to start cranking out meaningful words and pictures that illuminate my brand and represent a well-thought-out point of view?
Were you confident that you had the experience and/or expertise to start this project?
"Unfortunately, that very expertise is starting to fade away," writes Chow.
