Charles Franklin, an expert on polling at the University of Wisconsin-Madison, notes that Mr Ghani has expertise in "out-of-sample prediction", a method that aims to avoid such pitfalls.
Cue headlines about "the way we used to shop", pictures of brass pendant lights and easy-care checked shirts; memories of sausage 'n' chips washed down with tea at the in-store cafe; and retail sector analysts sharing expertise about how out-of-town malls, e-commerce and supermarkets that peddle kitchenware have done for the all-purpose store on the high street.
Use that expertise in thinking about out-of-the-box marketing opportunities.
The experts also missed an optional box of "out of my expertise" or "I don't know", instead of only "very low confidence", because they considered this distinction very important.
"What you're losing by destroying this aspect of civil society is expertise come out of years of painful struggle.
He says the sun is barely up, and already there is more instruction, edification, and expertise coming out of the TV and radio than he can handle.
Yet some candidates were not so willing to bow before Mr. Clinton's expertise, perhaps out of fear that they might appear too close to the president.
If even a minuscule fraction of Russia's nuclear weaponry, material or expertise leaked out of the country, it would be a bonanza for states or terrorist organizations that might do us harm.
It was after all the Tories' policy of privatisation, come full circle and developed by New Labour, which ended up privatising all the IT expertise right out of Whitehall and into the hands of so-called "independent consultancies" in the late 1990s.
