The term "expert brand" is correct and usable in written English.
You can use it when referring to the reputation and trustworthiness associated with a particular company or product. For example, "The expert brand associated with this particular car manufacturer is one of the reasons why so many consumers choose them."
"We want to position Liquid Wrench as the expert brand, what that guy who everyone else in the neighborhood knows as a serious do-it-yourselfer uses".
That's why I sat down with expert brand strategist Justin Foster, author of Oatmeal vs. Bacon: How to Differentiate in a Generic World, to gain some insight.
And surely her expert brand of power-dressing makes dealing with the world's economic leaders and politicians just a little bit easier.
Like expert brand strategists, the co-founders assembled a moodboard - a collage of images that reflected the soul of the brand.
A top fertility expert branded the government's move discriminatory, while a leading women's activist warned it could push the industry underground and out of reach of regulators.
Britain's energy watchdog welcomed the move but called for further price reductions in the sector, while consumer experts branded SSE's price cut as "trivial" and a "fig leaf" to appease the media and politicians.
Homebuyers hoping that the government's £12bn Help to Buy mortgage scheme would make buying a property more affordable were disappointed on Tuesday as experts branded the first deals available as little better than offers already on the market.
"Twitter offers a great environment for our customers to discover product recommendations from artists, experts, brands and friends.
You can follow other people, read reviews and recommendations/advice from the community of parents, industry experts, brands and manufacturers.
This, however, causes a problem to every brand in the industry; according to experts, brands may face an age problem if they are not well managed over time (Haig 2011; Berry 1992).
Through a study of 144 enterprise-class corporations, 27 vendors in over 500 fields and 71 industry experts, brands and vendors, Altimeter discovered that global corporations are trying to manage an average of 178 business-related social media accounts.
