But as long as firms are now prepared to publish such evidence, it is surely worth considering whether any of them were indeed experimenting discreetly with techniques that outperformed the public numbers.
The general ingredients of any given day in the advertising industry are our relationships with clients, our ideas, delivering our ideas, our people, competing, winning and losing (and dealing with both) financials, partners, experimenting, finding new talent and technology in all its glorious forms.
In more self-reflexive modes ("Can anyone c me") she becomes an absurdist poet, experimenting with syntax, sunsets, and subtlety.
But then, in moments of horrifying lucidity, I remember my own pre-internet teen years and I realise all too keenly that regardless of where you are, adolescence is, for the majority, about experimenting and taking risks.
Even the complexity of his blueprints and the experimenting that went into them, like his famous solution to the problem of the shells construction (as segments of a single sphere, thus enabling the components to be mass-produced) and a similar solution to the acoustic ceilings based on the cylinder; and one for the soaring glass walls on the structure of a bird's wing.
So she bought a blender, and started experimenting with fruit and veg.
You may find you have your own default style but it's worth experimenting with other styles.
Now he is experimenting by marinating raw fish in fruity olive oil and herbs – monkfish with olives and mint, seabream with basil and lemon, mackerel with laurel leaves and onion.
Postecoglou again showed that he is experimenting and trying to find what will work best come the first match against Chile.
He had no record deal and no manager, but, after a while, he started experimenting with an eight-track studio in his bedroom.
Experimenting with this giant system, Roy Trubshaw discovered a mechanism for sharing code across separate teletype machines – an early version of the computer terminal – using an area of memory they weren't supposed to be writing to.
