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In America, there's a "DIY" (Do-it-Yourself) culture that encourages a person to test and try new experiences, products and technologies on their own.
Moreover, the experiences, products and services that consumers seek are being defined with a global and smart perspective that is made possible by boundary-free access to information and sourcing of products and services.
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[C3.] Samsung Ramps Up Advertising Samsung is about to unveil "The Samsung Experience," an interactive funhouse of virtual reality experiences, product displays, video clips and other techie things, featuring its cellphones, flat-panel televisions, laptops and other products.
At Code, Chesky also touted Airbnb's experiences product and how it's growing 10x faster than its homes product.
This study uses four between-subjects experiments to test hypotheses pertaining to the appropriate stories for both search and experience products.
Such "experiential marketing" is intended to entice consumers to experience products or brands tangibly rather than bombard them with pitches.
Innovative marketers can now leverage augmented reality to craft immersive brand experiences, create more interactive advertising, and enable consumers to experience products and spaces in novel ways.
The prosperity of online shopping has led e-commerce vendors to provide increasingly rich information, particularly for experience products, to enhance consumers' shopping experience and satisfaction.
Authenticity, conciseness, reversal, and humor are generally useful in engaging readers, though brand story elements influence customer attitudes differently for search versus experience products.
First, the technology must help customers do what they came to the store to do — find and experience products.
Authenticity is more important for experience than search products; conciseness has a significant influence on brand attitude only for search products; reversal is more critical to improve brand attitude for experience than search products; and humor exerts a relatively greater influence for search than for experience products.
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